proposal & content
I spent a lot of time dreaming about my next vacation destination until I understood that what was missing was to create a life that I didn't have to run away from.
And the process for this understanding was full of nuances, curves, deconstructions, sadness and learning.
It is actually a journey, that is, I will always be in the process and the result is part of the choices made daily.
The proposal is to strengthen my personal brand, bring a different view of the brand applied to my career and generate reflection on our attitudes towards the things we would like to be and have.
why
I decided not to wait for the weekends to be happy.
how
strengthening my personal brand and prioritizing the projects and things that make my heart beat faster.
temas
Lifestyle Design
Career
Personal Brand
Remote work
Minimalism
Productivity Money
brand & concept
I've always liked to hear and tell stories, but fiction doesn't hold me back. Even when I'm going to choose a book or movie, my priority is those based on real events. And that was one of the first facts about me that I remembered when I started the mission to create my visual identity.
I also remembered the trillions of times I said I'm not good with words, maybe you think the same about you, but believe me: The vast majority of people who live what they dreamed of today started the same way we did.
For a long time I was the person who invested in many courses. And with time I began to realize the bad use I made of that knowledge. The calculation is right: only those who do have results and those who are not seen are not remembered.
And so these facts inspired me to create my visual identity. She talks about making my knowledge tangible, about showing what I know to the world and about telling my story.
This is my turn to be citation. This is me signing my own story. This is me owning my narrative. This is looking to be a reference in my area of expertise.
I hope this is an incentive for you to put that project shelved forward, because I bet you have a lot of good things to share.
And remember: We will never be 100% prepared for anything.
inspiration
Quote. Reference. ABNT
The brand's visual style was inspired by ABNT's rules for making a citation and the act of citing a reference.
After all, this project is about strengthening my personal brand, about becoming a reference within my niche and about leaving my mark on the world.
There are people, works and places that inspire me.
I hope to do a job that will allow me at some point to become a reference.
The visual identity is responsive and presents itself in different ways.
pillars & beliefs
from inside to outside
It starts with why. is to follow intuition. is to question. is to allow yourself daily.
less is more
is to convey the richness of the details. is to have enough. is to rethink habits. is to change behaviors. is to do your part. is to live better.
the dream of life itself
it's living a self-directed life aligned with the things you believe in. is knowing how to say no. is to take a step back. is to have patience pills. is to deviate from the norm. is and being yourself.
time is life
it's giving time to moments and people that make sense. is to enjoy today. is to have originality. is to have attitude. it is to generate transformation and be creative in the way of seeing the world.